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This is Karn's personal view on what is affecting WebKarnage in the world of web and here in the studio. Don't expect subtlety any time soon...
Battle lines everywhere..
Mon, Jul 12 2010 10:45
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Everywhere I look, companies aren't happy just positioning themselves per se, but seem to feel it vital to be positioning themselves against another company, or opposite them. Apple seem to be one of the main favourite targets for this negative campaigning here, with not just Adobe, but Google spending much of their effort earlier this year positioning themselves against Apple.
Doesn't this effectively spend much of your companies energy and capital publicising someone else? Apple for example, weren't the first to have a mobile platform not supporting Adobe's Flash, no-one else did at that point either! Adobe saw the massive growth of Apple's platform, and rather than making tools directly for that platform, tried to use negative sounding publicity to get Apple to take Adobe's proprietary platform for Adobe's benefit. That was quite a hiding to nothing, and only made more people aware of HTML 5 and Apple. Own goal on Adobe's part? In my opinion, YES!
Google then talked so much about Apple at the Google I/O this year, it was quite astonishing. Popping at Apple for not supporting Flash, and then not showing an Android able to run Flash on a mobile device. Adobe and Google getting together to make a kick-ass solution from Flash and Android would do this in a positive way. OK, so only if they can do it, and I think it would take proprietary hardware like is out there for H264 video, but surely that's not impossible? Adobe could have looked at this a few years ago, and Apple might even have been quite likely to get on board. Not now. Hardly convincing is it? It almost backs up Apple's stance!
Look, I know this is looking very 'pro Apple' right now, but that isn't my point, and Google do some amazing stuff nearly all of us use every day. I'm looking here at the effective or otherwise outcome of negative campaigning or causing a battle. I really think it so often doesn't work. Surround your company in negative campaigns and guess what? People start to associate your company with negativity. It's just a subconscious thing.
Get into positivity people, and stop doing yourself a disservice with crass negativity. Just saying something is crap is rarely a real opinion, and usually a lack of one. Reasoned positivity will get a good vibe going around you and/or your business.
WebKarnage.
Doesn't this effectively spend much of your companies energy and capital publicising someone else? Apple for example, weren't the first to have a mobile platform not supporting Adobe's Flash, no-one else did at that point either! Adobe saw the massive growth of Apple's platform, and rather than making tools directly for that platform, tried to use negative sounding publicity to get Apple to take Adobe's proprietary platform for Adobe's benefit. That was quite a hiding to nothing, and only made more people aware of HTML 5 and Apple. Own goal on Adobe's part? In my opinion, YES!
Google then talked so much about Apple at the Google I/O this year, it was quite astonishing. Popping at Apple for not supporting Flash, and then not showing an Android able to run Flash on a mobile device. Adobe and Google getting together to make a kick-ass solution from Flash and Android would do this in a positive way. OK, so only if they can do it, and I think it would take proprietary hardware like is out there for H264 video, but surely that's not impossible? Adobe could have looked at this a few years ago, and Apple might even have been quite likely to get on board. Not now. Hardly convincing is it? It almost backs up Apple's stance!
Look, I know this is looking very 'pro Apple' right now, but that isn't my point, and Google do some amazing stuff nearly all of us use every day. I'm looking here at the effective or otherwise outcome of negative campaigning or causing a battle. I really think it so often doesn't work. Surround your company in negative campaigns and guess what? People start to associate your company with negativity. It's just a subconscious thing.
Get into positivity people, and stop doing yourself a disservice with crass negativity. Just saying something is crap is rarely a real opinion, and usually a lack of one. Reasoned positivity will get a good vibe going around you and/or your business.
WebKarnage.
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